The Easy BRRRR | Passively Rich with Rentals
Introducing the Easy BRRRR Program

Own more rentals.
Put in way less money.
Do it the easy way.

Most investors think the BRRRR strategy is complicated, risky, or only for experienced people. It doesn't have to be. I've partnered with a select group of vetted teams in three markets to make this as close to turnkey as a BRRRR can get.

3 Markets
Ohio · Memphis · Little Rock
$14k+
Total out of pocket
3x
More real estate, same dollars

Turnkey quality.
BRRRR efficiency.

The best of both worlds. And you don't have to figure it out alone.

The BRRRR strategy is one of the most powerful ways to build a rental portfolio... but doing it alone means finding your own deals, hiring and managing contractors, sourcing a property manager, hunting for a lender, and hoping everything works out. Most people never start because it feels like too much.

The Easy BRRRR removes every single one of those obstacles. My partner teams have already done the hard work: they found the property, negotiated the deal, built the scope of work, have the contractor, the property manager, and the lender all ready to go. You come in, review the numbers, and say yes or no.

Because the renovation forces the appraised value up, that equity becomes your built-in down payment when you refinance. You end up bringing far less to the table than a traditional purchase. You keep the property, the equity, and the cash flow. The team does the work (and yes, everyone earns something for that) but you end up owning more real estate for less money out of pocket.

"I built this program because my clients kept asking me: 'Is there a way to scale faster without doing everything myself?' The Easy BRRRR is my answer to that question."

— Melissa Nash, Passively Rich with Rentals
Here's exactly what happens
1

The team finds the property for you

Deal vetted, scope of work done, numbers ready. You didn't lift a finger.

2

You review the numbers and say yes or no

Close with financing already in place. The team handles the entire renovation.

3

30–60 days later: done and rented

Turnkey-standard reno with warranties. PM already in place and marketing for rent.

4

Refinance immediately. No 6-month wait.

Forced equity becomes your down payment. You keep the property and do it again.

What the heck is a BRRRR?

BRRRR stands for Buy, Renovate, Rent, Refinance, Repeat. It's one of the most powerful wealth-building strategies in real estate... but doing it alone is a lot.

B
Buy
R
Renovate
R
Rent
R
Refinance
R
Repeat
😰

Doing it alone: the hard way

This is what most people picture when they hear "BRRRR." It's active investing. It's basically a part-time job.

BUY
Fighting other investors for wholesale deals
Running all the numbers yourself
Making offers and negotiating on your own
RENOVATE
Building a scope of work from scratch
Hunting for contractors you can actually trust
Managing the renovation (often from out of state)
Flying out to the market to check on things
RENT
Finding a property manager from scratch
Hoping you picked the right one
Waiting to get the property rented
REFINANCE
Finding a lender who understands BRRRR
Most lenders make you wait 6 months to refinance
Hoping the appraisal comes in high enough
😌

The Easy BRRRR: the done-for-you way

Same strategy. Completely different experience. The partner team handles the hard parts.

Deals are pre-vetted and off-market No wholesaler wars. No MLS competition.
Renovation done to turnkey standard with warranties No contractor hunting. No scope of work. No flights.
Vetted property manager already in place Someone you can trust from day one.
Hard money loan pre-arranged by the team Low cash to close. Financing already dialed in.
Refinance immediately (no 6-month wait) We work with lenders who can move right away.
Melissa walks you through the whole thing You're not figuring this out alone.

Your partner team does the heavy lifting.

Every Easy BRRRR market comes with the same professional-grade support built in from day one.

🏠

Turnkey-Standard Renovation

The rehab is completed to professional standards before you close. No managing contractors, no surprise costs, no guessing games.

🛡️

Renovation Warranties

The work is backed by warranties after closing, so you're protected. Not just handed the keys and wished good luck.

📋

Vetted Local Property Manager

An investor-friendly PM is already in place and working with the team. You plug in, collect your check, and move on.

💰

Hard Money Loan Pre-Arranged

Each partner team has financing relationships already dialed in. You don't have to go find a hard money lender on your own.

📍

Real Deal Examples

Every market comes with real, actual property numbers (not hypotheticals) so you know exactly what to expect.

🤝

Melissa's Guidance

You don't figure this out alone. I walk you through the whole thing and make sure it's the right fit before you ever spend a dollar.

Three markets. Real deals. Real numbers.

Each example below is based on an actual property. Not a made-up best-case scenario. Numbers vary by deal.

Ohio · Best Available Cash-to-Close

3 rentals for what most people spend on one down payment.

Ohio is our most capital-efficient market. The team here has the process so dialed in that investors are typically all-in at around $14,000 per deal. Stack three of these and you're controlling nearly $500k in real estate for about $42k out of pocket.

$14k
Average cash to close
Per property (range: $12k–$14k)
$225
Monthly cash flow
$32k
Instant equity
$157k
Property value

Deal Snapshot

Purchase price
~$125,000
After-repair value
~$157,000
Refinance loan (80%)
~$125,000
Cash out of pocket
~$14,000
Monthly cash flow
~$225/mo
Instant equity at close
~$32,000
Based on representative deal. Numbers vary by property.
Memphis, TN · 3308 Holt Street

A real deal. Numbers straight from the analysis sheet.

Memphis offers strong rent-to-price ratios and a deep tenant pool. This deal came in at just under $20k out of pocket with built-in equity of $31,400 on day one. The team there arranges the hard money differently than Ohio, but the result is the same: you close, refinance, and cash flow.

$19,640
Cash to close on this deal
Owner contribution after refinance
$197
Monthly cash flow
$31k
Instant equity
$157k
Appraised value

3308 Holt: Deal Snapshot

Purchase price
$106,000
Rehab cost
$25,300
Appraised value
$157,000
Refinance loan (80%)
$125,600
Cash out of pocket
$19,640
Projected rent
$1,195/mo
Monthly cash flow
$197/mo
Equity at close
$31,400
Actual deal analysis. Results vary by property.
Little Rock, AR · Example Property

Little Rock Easy BRRRR — Real Example

This is one actual deal from our Little Rock market — not every property will look exactly like this, but it shows you how the numbers work. If you bought this same $193,000 property the traditional way with 20% down plus closing costs, you'd be bringing around $44,600 to the table. This deal came in at $24,343 total out of pocket — almost half the cash. That means you can buy nearly 2 properties for the cost of 1 traditional purchase. Your money is working a lot harder for you.

$24k
Total out of pocket
vs ~$44,600 with traditional 20% down
$241
Monthly cash flow
$38.6k
Instant equity
$193k
Appraised value

Little Rock: Deal Snapshot

Purchase price
$147,500
Rehab cost
$14,548
Appraised value
$193,000
Refinance loan (80%)
$154,400
Cash out of pocket
$24,343
Projected rent
$1,450/mo
Monthly cash flow
$241/mo
Equity at close
$38,600
Actual deal analysis. Results vary by property.

Things people always ask me.

I'd rather answer these upfront than have you wonder.

Do I need experience with BRRRR to do this? +
Not at all. That's the whole point. The "easy" in Easy BRRRR means the team handles the renovation, the property manager is already in place, and the financing is pre-arranged. You don't need to know how to swing a hammer or manage contractors. If you can follow a process and make decisions, you can do this.
What's the difference between this and regular turnkey? +
With turnkey, you put down 20–25% and buy at market value. With the Easy BRRRR, the renovation forces the appraised value up, so when you refinance at 80% of that new value, that forced equity effectively becomes your down payment. You bring significantly less cash to the table, you keep the property, you keep all the equity, and you cash flow from day one. The team does the work, which means there are people involved who need to make something too. This isn't a 100% cash-back situation. But that's the point: less out of pocket, more real estate, and you didn't have to do it alone. Turnkey builds wealth. Easy BRRRR builds a portfolio faster.
What if the property doesn't appraise high enough? +
This is the #1 BRRRR risk, and it's something I vet carefully with my partner teams. The deals I bring to clients are ones where the numbers have been tested and the appraisal history is solid. That said, appraisals are never guaranteed. This is why the due diligence conversation matters, and why I want to walk through your specific situation before you commit.
How is the hard money loan different in each market? +
Each partner team structures their financing differently. Ohio tends to have the lowest all-in cost (around $14k). Memphis and Little Rock typically run $19k–$25k depending on the deal. The process and lenders are different, but the goal is the same: get you into the property with minimal cash, renovate, refinance, and repeat. I'll walk you through how each market works on our call.
Can I invest in more than one market? +
Absolutely, and a lot of investors do. Once you've done one deal in a market you're comfortable with, adding another market is straightforward. Each team operates independently so you're not locked in.
What happens on the call with Melissa? +
It's a no-pressure conversation. I want to understand your goals, how much capital you have to work with, and which market makes the most sense for you. I'll answer all your questions and give you an honest read on whether this is a good fit. If it's not, I'll tell you that too.

Don't take my word for it.

A client's take — and mine. Because I did this program myself before I ever brought it to anyone else.

"
It's not as scary as it seems. Find somebody you can trust, show 'em the ropes, and just go ahead and dive in. Try one and see what you think about it.
Jefferson H.
Medical Sales Rep · Thomasville, GA
11 doors · 6 years · Memphis Easy BRRRR investor
11
Rental doors
6
Years investing
$1.3M
Portfolio value
FROM MELISSA
"Before I ever brought this program to a single client, I bought 4 Easy BRRRR deals in Memphis myself. Every property rented right away. The cash-out refinance was smooth on all four. I needed to know it worked — really worked — before I put my name on it."
— Melissa Nash, host of Passively Rich with Rentals · 4 Memphis Easy BRRRR deals

Let's see if this
is right for you.

Fill out the form and I'll personally follow up to walk you through how the Easy BRRRR works in whichever market interests you most. No pressure. Just a real conversation.

No experience required. I'll explain everything.
Real deals, real numbers, no fluff
I'll tell you honestly if it's not a fit
No obligation to move forward after the call